How much does a website cost, and why nobody gives you a straight number

Ask three people what a website costs and you’ll get three wildly different answers, all for what sounds, to you, like the same thing. It’s no wonder the whole subject feels like a stitch-up.

It isn’t, mostly. “A website” covers a huge range of things, the way “a vehicle” covers a moped and a lorry. The trick is knowing what actually drives the cost, so you can tell when a number is fair and when you’re paying for padding.

Why the range is so wide

The price isn’t really about pages. It’s about how much of the work is made only for you.

At the cheap end, you’re buying something that already exists. A template, filled in, switched on. The design was made for everyone, the code was written for everyone, and you’re paying mostly for someone to pour your content in. That’s why it’s quick and cheap, and also why it looks like everyone else’s and tends to be slow and heavy.

At the considered end, the design, the words, and the code are made for your business and nobody else’s. That takes real time from real people, which is the bulk of the cost. You’re not paying for more pages. You’re paying for less of someone else’s leftovers.

What you’re actually paying for

When a quote is fair, the money is going into a handful of real things:

• Thinking, before building. Working out what the site is for, who it’s talking to, and the one thing you want a visitor to do. Skip this and you get a pretty site that doesn’t sell.
• Design that fits you. Layout, type, and tone chosen for your business, not pulled off a shelf.
• Code, written or assembled with care. This is where speed, reliability, and the ability to change things later live. It’s invisible until it goes wrong.
• Content. Words and images that do a job. Often the most undervalued line, and the one that decides whether the site works.
• The launch and the handover. Getting it live properly, and making sure you can actually run it.

A cheap quote isn’t necessarily bad. It just usually means most of that list is being skipped or bought off the shelf. Sometimes that’s the right call. Often it’s why the site needs replacing in two years.

Where the padding hides

There’s fair pricing and there’s padding, and a couple of things reliably point at the latter.

The big one is the monthly you can’t leave. Some “cheap” sites are cheap up front because you’re locked into a platform fee for as long as the site exists, and you can’t take the site with you when you leave. Over a few years that quietly becomes the most expensive option on the table. A monthly fee on its own isn’t the problem. We charge one ourselves, and it pays for people looking after your site. The problem is a fee you can’t walk away from. You own what we build, so you can take it elsewhere whenever you like.

The other is complexity you didn’t ask for. A simple business getting quoted for a sprawling system it’ll never use. The right size of build is the smallest one that does the job well, and a good developer will talk you down to it, not up.

A rough way to think about it

Without seeing the job, here’s the honest shape of it. A small, hand-built site that does a few things well, looks like you, and loads fast is a real investment but not a frightening one. A template you fill in yourself is cheaper still and fine for getting a basic site up this week. A web app, a shop, or anything with real moving parts is a different conversation, because now you’re paying for actual functionality, not just pages.

What should worry you isn’t a high number or a low one. It’s a number with no explanation behind it.

How we price

We’d rather tell you the smallest thing that would actually change your numbers than sell you the biggest thing you’d agree to. So we ask what you’re trying to achieve first, and price the job to that, with the reasoning shown, not hidden.

Tell us what you’re trying to do and we’ll give you a fixed price, along with the thinking behind it.